eVision Media Resources

e-Newsletter Service Providers

Being able to collect email addresses of people interested in your product or service can best be done through an eNewsletter. This eNewsletter is sent on a regular basis to those that sign up where you can provide helpful information, news, tips and special promotions about your industry.

The best way to accomplish this is through a 3rd party provider (as opposed to using Outlook or your personal email client). These eNewsletters can be made to look professional and they also help protect you from being labelled as a spammer.

The following recommended eNewsletter providers are great for small to large businesses. Each option offers different features:

Vertical Response

VerticalResponse is a popular eNewsletter provider. Many of eVision Media clients use this service. The prices are very reasonable being "pay as you use". For those with small lists, just starting out, or send out only occasional newsletters, this is an ideal service to use and begin to build your eNewsletter marketing program.

It is a fast and easy to use web based application that allows you to communicate with your customers and prospects using email. Vertical Response provides you with the tools to:

• Import, manage, segment and grow your lists of customers and prospects
• Pre-made templates or have one professionally designed for you to mirror your branding image (yep, blatent plug for eVision Media there)
• Measure your success with real-time stats reports
• Personalization
• Surveys (at an extra cost)
• List segregation (at an extra cost)

It doesn't cost anything to create an account and you get 100 free credits to start with. Find out more here.

Get Response

Get Response is a very robust eNewsletter service that offers lots of goodies such as:

• Unlimited email marketing campaigns, follow-ups, lists and broadcasts.
• Unlmited Auto Responders (for things like daily news or quotes etc)
• Pre-made templates or have one professionally designed for you to mirror your branding image (yep, blatent plug for eVision Media there)
• Multiple campaigns to keep your lists separated so you can send distinct messages to those markets
• Click-through, sales and revenue stats tracking
• RSS Feeds
• Personalization
• Attach files to any or all of your autoresponses

With Get Response, you pay a set fee (either monthly, quarterly, yearly etc) and can use the system as much as you want, no matter how large your lists are or how often you send out newsletters. Find out more here.

Constant Contact

Constant Contact is also a very popular choice for sending out eNewsletters. Constant Contact has these features:

• Unlimited email marketing campaigns and lists
• Pre-made templates or have one professionally designed for you to mirror your branding image (yep, another blatent plug)
• Multiple campaigns to keep your lists separated so you can send distinct messages to those markets
• Click-through stats tracking
• Personalization
• Surveys (for an extra fee)

With Constant Contanct, you pay a monthly fee (with pre-pay savings) based on your list size, allowing you to send out as many campaigns as you wish. Find out more here.

AWeber

AWeber is a popular and robust eNewsletter service that offers lots of goodies such as:

• Unlimited email marketing campaigns, follow-ups, lists and broadcasts.
• Unlmited Auto Responders (for things like daily news or quotes etc)
• Pre-made templates or have one professionally designed for you to mirror your branding image (yep, another plug for eVision Media!)
• Multiple campaigns to keep your lists separated so you can send distinct messages to those markets
• Email Web Analytics
• Personalization

With AWeber, you pay a monthly fee starting at $19 US based on your list size, allowing you to send out as many campaigns as you wish. Find out more here.

1ShoppingCart

1ShoppingCart is more than just an eNewsletter service provider - it also offers shopping cart services and much more. Whether you need a shopping cart, an affiliate program, ebook delivery system, ad tracking software, questionnaires and surveys, autoresponders or other Internet marketing tools, 1ShoppingCart offers all these goodies.

• Shopping Cart System: Sell up to 10,000 regular products online, eBook & Digital Product Delivery, Online Contact Management, Affiliate Program and more. A hosted service that easily integrates with your current website.
• Email Broadcasting Service (eNewsletter) with unlimited Autoresponders, Questionnaires and Ad Tracking Tools & Statistics
• Credit card processing (Available in US only)
• Multiple campaigns to keep your lists separated so you can send distinct messages to those markets
• Email Web Analytics
• Personalization

With 1ShoppingCart, you pay a monthly or annual fee starting at $29 US based on which package you register for. Find out more here.

iContact

iContact is also another choice for sending out eNewsletters. With iContact anyone can easily create, send, and track email newsletters, autoresponders, surveys and RSS feeds. iContact has these features:

• Unlimited email marketing campaigns and lists
• 300 pre-made templates or use your own
• Multiple campaigns to keep your lists separated so you can send distinct messages to those markets
• Click-through stats tracking
• Personalization of emails
• Surveys
• Autoresponders
• Blogging / RSS Feeds

With Constant Contanct, you can sign up for a 15-day free trial and if you like the system, you pay a monthly fee starting at $9.95 a month based on your list size, allowing you to send out as many marketing campaigns as you wish. Sign up today for a 15 day free trial. Try iContact now!.

InfusionSoft

Infusionsoft helps you grow your business and save time by running everything through one powerful, automated system.

The folks at Infusionsoft have truly put all the pieces together for an eMail Marketing, CRM (Customer Relationship Management) and eCommerce tool all in one centralized system. Everything works together in one place, which is handy and avoids the hassles of having duplicate databases across different systems.

A brief list of features includes:

• Automate Follow-Up
• Contact Management
• Targetted email campaigns to specific groups and list segmentation
• Automate workclow
• Capture leads online
• Sell products online
• Get referrals through your own affiliate program
• Track special sales and deals
• Billing and collection processing
• Ready-to-use copy and sales templates

Try out their free trial and see how much your on-line marketing efforts can be streamlined and automated. Below is a free report they provide that provides valuable informationg for you eMarketing efforts:

Download Now: Email Marketing vs. SPAM;
A 10-Round Smack Down

Whether you're a heavy email marketer or thinking about using email to market to prospects and customers, there are plenty of issues to consider.

Top of the list is "deliverability"- how many e-mails actually make it to the inbox. In a recent poll, 58% of email marketers indicated they had no idea what their deliverability rates were. The challenge doesn't stop with deliverabilty! Learn the 10-rounds and tips you should fight through.

• Are your Emails Relevant?
• How to Avoid Spammy Words
• Get and Confirm permission

» Get the free White Paper Here: Email Marketing vs. SPAM; A 10-Round Smack Down