Business Building Articles

Learn from the experts in these hand-selected articles from industry leaders. Whether you are wanting to build a newsletter list, learn how to effectively blog, or gain some valuable insight on the Internet industry, the below articles can help!

If you wish to have eVision Media help with any eBusiness services, contact us!

Articles

Most small business owners/operators would probably agree that developing a stand-out brand identity is an essential part of the marketing package for corporates and large companies...In actual fact, development of a meaningful, representative and outstanding brand identity is just as critical for small businesses and if properly executed, can actually be a powerful competitive advantage.
» Is Branding Relevant to Small Business?

When it comes to marketing strategy blunders, pretty much everybody remembers the nosedive failure of New Coke, right? But what most people don't know is the fascinating story behind the story, & the valuable lesson it reveals. Read this story from Canadian copyright expert Daniel Levis to find the value of effective marketing.
» Marketing Strategy 101

It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality. Forgetting about this training when you write web copy is one of the best thing you can possibly do, unless you're selling to the academic community. And forgetting about it may not be as easy as you think. Read more from Daniel Levis on how important it is to have easy-to-read web copy.
» Is Your Web Copy "Plain Talk"?

The first thing you need to do is get your e-mails opened & read. Spend at least as much time worrying about the subject line of each e mail in your sequence as you do worrying about the body. Canadian copyrighter Daniel Levis shares his expertise with us in this article.
» Email Follow Up Tips, 8 Of Them...

There are definitely pros and cons to writing regular eNewsletters. You might be surprised to see the differences and find out what your options are when planning on starting an eNewsletter campaign. Read the details here and also note the bottom piece regarding Anti-Spam laws that you need to know about when sending out bulk eMailings.
» eNewsletters: Why Should You Bother?

When first setting to task to write an eNewsletter (or eZine as some refer to it), it's important to have a solid grasp of who you are writing for, why, and understanding what will be the most effective way to communicate with your reader...
» Writing compelling, effective e-newsletters

The follow up autoresponder revolutionized Internet marketing. Now, put more "auto" in your autoresponse with Auto Message Setup.
» Do Your Potential Customers Forget About You?

Adding an audio clip to your website gives a personal touch where reading text is hard to portray. It puts a voice to you representing your product or service and can make a big effect on how you are perceived. Having an audio clip helps your web audience build that important relationship with you.
» Adding Audio to Your Site - "Why" and "How" Answered

Every day, we send email to our friends, associates and clients, but do you ever take a moment to think about what your messages really say about you? More specifically, what the form and format of your emails communicate unintentionally. Too often, little details left out or inadvertently included can suggest that you're lazy, incompetent, inattentive, mistrustful, or unprofessional.
» Do's and Don'ts of Email - What does your email say about you?

Email can be a very nasty word to some... when it doesn't work right! I have experienced email woes and it sure is frustrating! This article explains some of the basic mechanics of email. This is just a simplistic view for those that may be technically challenged in this area.
» Email: What do all those terms mean?

Learn how important that first impression is and moreover, the consistent branding image that you portray in everything you do with your business. From your business card to your website, see how an inconsistent message can lose a prospective customer immediately due to lack of faith in the perception you have portrayed. This well written article by Brody Dorland is a must read!
» Are Your Marketing Strategies and your Website on the Same Page?

If you learn how to run a blog and how to use it to bring clients to your business, it will become a great tool to get clients for your business. You need to create a plan for bringing your target market to your blog and converting this traffic into clients. Read this article to find out more:
» How To Start A Blog That Will Bring You Clients

Many business owners start a blog and stop soon after. "I don't have enough things happen in my business to post 2-3 messages a week" is often the case for not continuing a blog. Avoid falling into this pattern and read this article to find out some ideas on topics to discuss when blogging:
» Business Blogging Topics for Business Blog

Are you using social networking sites because you want to get more clients and customers? One of the best ways to accomplish that is by being seen as the expert in your field on social networking sites. When other networkers see you as the expert, they are much more likely to buy from you and they are much more likely to recommend you to others. Read this article to find out more:
» How To Use Social Networking Sites To Promote Your Expertise

If very few of your web site visitors subscribe to your newsletter, you are not alone. Many coaches, virtual assistants and other service professionals have expressed it is very hard for them to convert their web site visitors into newsletter subscribers. Learn some hints and tricks on how to overcome this challenge by reading this article by Biana Babinsky.
» Get More Subscribers By Offering A FREE Gift

Are you missing out on a great opportunity to attract new customers? Despite all the troubles we face with filters and blockings with our email, the best and most economical way to communicate on a regular basis with past, current and future customers is through an eNewsletter. It is still a very effective way to drive traffic to your site and develop that important trusting relationship you need to build your business. If you are already producing an eNewsletter or are thinking of writing one but aren't sure where to start - you will find this article very helpful.
» 15 Easy Ways to Grow Your Subscriber List

Are you thinking it's better and cheaper to be able to update (or even build) your own website? Be sure you know all all the pros and cons when deciding if this is the route to take and read the following article that lists each of these.
» Pros and Cons of CMS Systems

The old adage, "if you build it, they will come" simply doesn't happen in the World Wide Web. In order to get visitors to come to your site, you need to make a concerted effort to attract them. Read this article to find simple and effective suggestions, along with links to several resources, on how to promote your website.
» 8 Simple eMarketing Techniques to Promote Your Website