eVision Media eBusiness Blog

March 10, 2011

Social Media Has Changed: Are You Ready?

Have you heard the buzz about Social Media Success Summit 2011—the web’s largest online social media marketing conference? http://bit.ly/socialmediasummit2011

Before I tell you how this virtual summit will help your business attract great customers and prospects, gain a unique competitive advantage, and measure your social media results, let me share a story with you.

PROOF SOCIAL MEDIA MARKETING WORKS…

In October 2009, Michael Stelzner started Social Media Examiner, a blog for marketers and small business owners. Almost overnight, his site became one of the top business blogs in the world.

He didn’t advertise, didn’t rely on the press and almost none of his traffic came from search engines.

Slightly more than a year later, his site has more than 57,000 email subscribers, over 31,000 Facebook fans, a half-million page views a month, and has generated nearly $2 million in sales.

Everything he does focuses on delivering high-quality content coupled with intelligent social media marketing.

Michael’s story is not unique. A significant 73% of business owners and marketers plan to increase their use of social media in 2011 (2011 Social Media Marketing Industry Report).

What’s the connection? Your customers (and prospects) are using social media every day. Social media is a new marketing frontier because it bypasses all the costly middlemen and allows you to engage directly with your customers and prospects! AND this presents an enormous opportunity for you.

Check out this video:

SO WHAT’S THIS ABOUT?

Michael (and his team) have been working for months to bring the best minds in social media together in a fully online event called Social Media Success Summit 2011.

A significant 2,500 marketers and business owners from around the world attended his last Social Media Success Summit. Businesses were transformed. In fact, 96% of attendees said they’d attend again.

This summit’s focus is to empower you to implement successful social media marketing tactics, track and measure your social media ROI, and see how successful social media campaigns were executed. Twenty-two of the world’s leading social media superstars will be summit instructors.

Presenters include Jeremiah Owyang (Altimeter Group), Brian Solis (author, Engage), Frank Eliason (Citigroup), Mari Smith (co-author, Facebook Marketing), Erik Qualman (author, Socialnomics), Michael Stelzner (founder, Social Media Examiner), Dan Zarrella (author, The Social Media Marketing Book), and experts from Boeing, Intel, Verizon, Cisco and LinkedIn.

Plus join Andy Sernovitz (author, Word of Mouth Marketing), David Meerman Scott (author, Real-Time Marketing & PR), Jay Baer (co-author, The Now Revolution), Hollis Thomases (author, Twitter Marketing), Steve Garfield (author, Get Seen), and Ann Handley (MarketingProfs)–just to name a few.

Attendees at our two last summits included well-known organizations such as General Electric, American Express, Staples, General Mills, Microsoft, Harvard, San Francisco Giants, MetLife, Kraft Foods, Hyatt Hotels, Stanford, Ben & Jerry’s, IDG and Disney. But you don’t need to be a big business to benefit!

This is the world’s largest online social media event designed to empower marketers and business owners to master social media marketing. And the great news is it’s a live online conference you can attend from your home or office.

Go here now to learn more: http://bit.ly/socialmediasummit2011

Here’s to your success!
http://bit.ly/socialmediasummit2011

P.S. Twenty-two of the most successful social media pros will show you how to use social media to market and grow your business. Remember, the experts teach the sessions live (and it’s all online). So you don’t need to leave your home or office! Go here to see how this works: http://bit.ly/socialmediasummit2011

P.P.S. As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers called “8 Steps to Creating a Winning Social Media Strategy” by Jay Baer (valued at $59) waiting for you. Go get it here: http://bit.ly/socialmediasummit2011

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March 23, 2010

Need a social media marketing plan? On-line Social Media Success Summit 2010 is back!

I just heard about something I wanted to share with you: Social Media Success Summit 2010—the web’s largest online social media conference.

Before I tell you how this virtual (100% on-line) summit will help you speed your path to social media marketing success, here’s something to share with you.

PROOF SOCIAL MEDIA MARKETING WORKS…

A few months ago, Michael Stelzner (the guy who wrote the book on white papers) founded a site called Social Media Examiner.  He relied 100% on social media tactics to drive traffic to his site.  

In less than 5 months, he was declared the #1 small business blog in the world by Technorati, added more than 13,000 email subscribers, brought nearly 100,000 people a month to his site and is ranked as one of the top 4700 websites in all of America by Alexa.  

He didn’t advertise, didn’t rely on the press and almost none of his traffic is coming from search engines.  Nearly overnight, his site has become a top destination for businesses.

This all took place via social media.  He simply leveraged the power of sites like Twitter, Facebook and LinkedIn to deliver the kind of results that would’ve cost him a fortune in the past.  He didn’t spend a dime on marketing, just his time.

Now the connection…  Social media is the new marketing frontier because it bypasses all the costly middlemen and allows you to rapidly connect with your customers and prospects!  AND this presents an enormous opportunity for you.

SO WHAT’S THIS ABOUT?

Michael (and his team) have been working for months to bring the best minds in social media marketing together in an event called Social Media Success Summit 2010.

Last year, nearly 1000 marketers and small business owners from around the world attended the summit.  It was a smash hit.  Businesses were transformed.  In fact, 97% of attendees said they’d attend again.

This year’s focus is to empower you to build social media marketing plans, track your social media results and learn from other successful businesses.  You’ll also discover how to use Facebook, Twitter, LinkedIn, YouTube, Foursquare and Groupon to attract high-caliber customers and grow your business during this economic slump.  

Not only can you gain amazing exposure for your business with social media marketing, you’ll also generate traffic, increase sales, gain qualified leads and build new partnerships.

Twenty-four of the world’s leading social media superstars will be summit instructors.

Join Guy Kawasaki (author, Art of the Start), Chris Brogan (author, Social Media 101), Darren Rowse (author, ProBlogger), Mari Smith (author, Facebook Marketing), experts from Best Buy, Home Depot, Whole Foods, Foursquare and Groupon; Steve Rubel (Edelman), Ann Handley (MarketingProfs), Brian Clark (Copyblogger), Greg Jarboe (author, YouTube and Video Marketing), Kim Dushinski (author, Mobile Marketing Handbook), Jason Falls (Social Media Explorer), Jay Baer (Convince & Convert), and Ramon De Leon (Chicago Domino’s Pizza)—just to mention a few.  Together this team of “who’s who” in social media will help you succeed using practical tactics.

This is the world’s biggest online event designed to empower marketers and small business owners to master social media marketing.  And the great news is it’s a live online conference you can attend from your home or office.

Visit the site now.

WHAT’S IN IT FOR YOU

First, you don’t need to be twenty-something to use and benefit from social media.  You might be surprised to learn that most social media marketers are aged 30 to 60 and have only been using social media for a few months.  

In fact, even traditional businesses like Ford Motor Company, Clorox and State Farm Insurance are heavily focused on social media.  This is not some “young kids” phenomenon.

Social Media Success Summit 2010 will help you discover the best ways to market your business using social media.  You’ll also learn how successful social media campaigns were executed and how you can achieve similar results.

This summit is fully dedicated to empowering you.  You’ll discover how to grow your business using no-cost social media tactics.

Yes, attending this online event (and applying the techniques) will grow your business.  But there’s much more.  You’ll also join a community of like-minded women and men who’ll share their experiences and wisdom.

Go here now to learn more.

Here’s to your success!

Sue

P.S. At the time of this posting, you can get 50% off if you act now.  Twenty-four successful social media gurus will show you how to use social media to market and grow your business.  Be sure to check out the lineup.   

Remember, the experts teach the sessions live (and it’s all online).  These are big names, including Guy Kawasaki, Chris Brogan, Darren Rowse, Mari Smith, Steve Rubel, Ann Handley, Brian Clark, and experts from Best Buy, Home Depot, Whole Foods, Foursquare and Groupon. And here’s the cool part: you don’t need to leave your home or office!

Go here to see how this works.

P.P.S. As a way of saying “thanks” for checking out the summit, there’s a gift just for marketers called “How to Grow and Engage an Audience on Twitter” (valued at $42) waiting for you here.  Go get it.


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September 4, 2009

Ask Yourself: What makes your Twitter different and stand out from the rest?

I admit it. I’ve been Tweeting every day for a few months now and am quite enjoying it. I resisted the whole social networking thing for quite some time but there’s something thrilling about being able to have a moment’s thought and share it with hundreds of followers.

As I’ve gotten into the groove with tweeting just a few minutes a day and following other like-minded people that love to share their experiences, quotes, tips and funny stories, I’ve grown to realize more and more the value of social networking and am having fun meeting people from all over the world.

In saying that, none of us want to waste our time – heaven knows we do enough of that with other interruptions throughout the day so it’s important to be smart in our social networking activities. I realize the whole premise of social networking is to connect with others, develop relationships, and find a commonality amongst us, which is great in of itself; however, let’s be honest here – the bottom line for many is that we all hope to get noticed and perhaps even get lucky and transform those personal relationships into client relationships.

The question is, how to do that without risking offending anyone? No one likes to follow those that do nothing but promote themselves all day long – would you?

One of the answers is making yourself stand out from the rest by having a custom Twitter background designed to match your brand. This way, when someone comes to your Twitter page, they are immediately stimulated by the visual representation of who you are and what you do. Pictures do tell a story and this is no different. That first impression does many things like …

- Presents you as a professional; someone to trust to follow
- Positions your brand effectively so they take you more seriously
- Showcases your credibility through a visual presentation
- Increases the perceived value of your products and services

It also gives the opportunity to promote your website, sending qualified visitors to learn more about what you do.

The result? A professionally designed Twitter background brings out your personality and expression of who you are, resulting in attracting more followers – which is one step closer to a new client!

Think about your reaction when you visit a follower’s Twitter page – what is your immediate response to their presentation? Do you have a favourable impression when they present themselves in a professional light? The same can happen for you with your own custom design!

Happy Twittering!
Sue

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About the Author: Susan Friesen uses her heart-centered principles in running a successful service-centric website development and eMarketing firm in Canada. Her passion is helping entrepreneurs and business owners build a successful on-line presence and enjoys being a part of their on-ongoing support team. Find more about custom Twitter backgrounds at www.EVTwitterBackgrounds.com and get biz tips and inspiration by following her on Twitter!

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July 30, 2009

Learn to get more clients through Social Networking TONIGHT (July 30)

Are your efforts of garnering clients from social networking not being fulfilled yet? Are you using Twitter and Facebook but your efforts are not giving the results you want? If you have been using social networking web sites for months without seeing any results, There’s a tele-seminar tonight by Social Networking expert Biana Babinski that will be very helpful for you.

Here’s what she has to say:

~~~~~~~~~~~~~
You have a choice – continue doing what you are doing right now and continue not getting results, or you can learn my simple, easy-to-apply strategy that will be bring
leads and clients to your business every single day.

I will be teaching this strategy later today, so register for the call now at

http://bit.ly/t2l4l

The best way to sell on social networking web sites is by not selling at all. Rather, it is by getting to know your connections and asking them for their e-mail address in
exchange for something of value. Once you have their e-mail address, you will have an ample amount of time to share your information with them, build a relationship with them and let them know about what you have to offer.

Today during the How To Build Your List With Social Networking Teleseminar I will share with you the exact strategy that I use to build my list with social networking web sites. I will show you strategies that you can use to add hundreds, or sometimes even thousands of people to your list in just a few weeks.

Learn more and register now at

http://bit.ly/t2l4l

Here are just some of the things you will learn on the call:

- An often overlooked strategy that will bring you hundreds of leads in just a few weeks

- How to get leads every day on Twitter and Facebook

- Simple techniques to triple the number of leads you are getting right now

and much, much, much more!

Register now at

http://bit.ly/t2l4l

Biana Babinsky

~~~~~~~~~~~~~~~~~

I’ve taken several courses of Biana’s and always find them informative and full of solid principles that can help build your business.

Susan

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July 4, 2009

Is Twitter giving you a ROI?

For the past week or so I’ve been paying attention to our Twitter account and making a few posts a day with a mix of some personal stuff and some business stuff that others might find of value (I love promoting our clients when they are having a sale or a new product launch). I have to admit, I’ve been hesitant getting on the “social networking” fad. Yes, I’m calling it a fad because everything must settle down at some point and this holds no exception. People will lose interest and abandon their accounts for the next fad that will come their way, that’s simply the nature of the Internet beast.

For a long time I was struggling with the value of Tweeting and Linkd-ing and Facebook-ing etc – it was hard for me to justify the amount of time spent on all the social networking sites without a tangible return on the investment made into them.I do hear of some success stories, but they seem to be far and few between? But then again, look at Oprah now being on Twitter and how Obama used social networking to help win the recent US Presidential election – clearly a success story there!

Many business entrepreneurs fail to realize how valuable their time is. For instance, many are far more willing to do everything themselves in order to save some money instead of hiring an expert to do it for them. In reality they have wasted their own valuable time NOT being able to work on their business and focus on their core competencies while they struggle with an area they hold little knowledge or expertise. Same with social networking, even though it may seem like they wouldn’t be doing anything else anyway, they spend their time social networking (did I mention how addictive it can be too?), but in reality if they spent some of that valuable time working ON their business, who knows what would happen? Yes, I agree, it can be argued that participating in the social networking scene IS a form of working on a business and thus the reason for my “fence sitting”.

From my perspective, I see a lot of value in the social networking sites in terms of visibility, brand enhancing, building relationships and getting known as an expert in your industry – all very valuable achievements as long as you have a solid understanding of how to do this effectively and efficiently.

So the key is then, to allocate your time wisely and only put in enough time to achieve your goals and then move on to other business building efforts. I think it all boils down to balance – there’s nothing wrong with social networking, but spending hours a day at it is a waste of valuable time in my humble opinion.

What are your thoughts? Are you getting a return on your time investment with social networking? I’d love to hear what you think!

Sue

oh, and since I’m on the subject,  follow us on Twitter!

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February 17, 2009

How To Promote Your Business On Twitter Teleseminar

Biana Babinsky, the online business coach, expert and author, is teaching the How To Promote Your Business On Twitter Teleseminar this Wednesday, February 18th.

If you are using Twitter, but have not received any clients from it, you must join Biana on this call!

Here is what you will learn on this call:

- How to spend little time on Twitter, but still get results

- How to provide value and promote yourself at the same time

- How to get clients, customers and newsletter subscribers on Twitter

- How to get traffic from Twitter to your blog and web site

- How to get more followers on Twitter

and much, much, much more!

Register now

Sue

P.S. The teleseminar is this Wednesday, February 18th, so register now! Even if you can’t attend live, register anyway and you will get the recording of the call. Register Here

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