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Get Clear on What You Need to Know before 2011…

If you are anything like me, lacking any kind of clarity in your life can truly be crippling. I remember there was a time a few years ago when I really struggled with “who I wanted to become” once I completed my education and the lack of clarity caused me to make choices I shouldn’t have. Subsequently, after a lot of wasted time, effort and money, it took me longer to get where I am now than it should have. I don’t want to see that happen to you!

That is why I am SO excited to tell you about this free telesummit series on clarity…

I have had the honour of working with some amazing people in putting this telesummit together (we designed the site and built the functionality) and really encourage you to take some time out of your busy schedules over the next few weeks and listen to these fantastic calls.

Experts like Libby Gill, Cynthia Kersey, Chris Howard, Ti Caine, Dee Wallace, Carol Tuttle, David Wolfe and so many more have been gathered to teach you how clarity in your life will make all the difference in the world on your self image, success, health, relationships, purpose and more!

After listening to this series, you will brim with self confidence, understand how to stop the blocks that are preventing prosperity, how to have all the energy you need to get through your busy day and so much more.

Can you tell I’m excited about this series? It truly is amazing. There have already been a couple of calls and can’t believe the pure content these experts are sharing – if you sign up now, you’ll still be able to listen to Chris Howard from today… it was inspirational!.

Do yourself a favour and sign up – it’s free and the calls are being recorded and available for 24 hours afterwards so you won’t miss a thing!

» Register for Free Here – Hurry, it’s on right now!

Sue

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Congratulations! You decided to write a regular newsletter and are psyched to get started (or start again as the case may be).

Before you dive into writing, it’s important to plan your newsletter so you get optimal results. Also, it’s very important to remember your newsletter is not meant to be a promotional piece but rather a content rich resource where your subscribers will want to ensure they don’t miss an edition because they know it will be worth their while.

Here is a brief summary of the components that should make up your newsletter:

1. A Personal Note: In order to build a “know like and trust” factor with your readers, you want to give them some insight to who you are personally. I’m not saying you have to share what you ate for breakfast that morning (unless nutrition is your business!) but do share something casual or interesting that your readers would love to know more about. If you feel uncomfortable with sharing personal information, then share what seminars you’ve taken, what books you’ve read, what hobby you’re into – anything so people make a connection that you are a human being just like them! Include a photo pertaining to what you’re talking about if you can as this enhances the relationship building you want to achieve.
2. Client Showcase/Raving Fans. This can be in the form of showcasing new clients or a way to post client testimonials who are your raving fans. Make this section more than just a couple of sentences – you want this to be more a short case study that details the benefits of what you did for a client and why they are so happy with your product/service. Have a photo of the client and link to their website so it becomes a win-win scenario and they get good exposure for writing you such a rave review.
3. Feature Article: this is the main point of your newsletter. There are a couple of ways to do this and I suggest you give them both a try and monitor your results:
   1. Place the full article in the body of the newsletter
   2. Have just the first paragraph of the article in the newsletter and then link to the full article that is also posted in your blog. This serves a couple of purposes: 1) sends people back to your website and 2) the article posted in the blog is great for search engines and can also be posted to your social media sites at the same time.

   Be sure to add a note at the bottom of your article inviting readers to repurpose it in their own newsletters or website. Give them a short paragraph that must accompany the repurposed article that provides a call to action for the reader to go to your site and get your free giveaway or sign up for your newsletter.

4. Where You Are: If you do presentations, talks, demonstrations or anything where the public could come and see you, add this section in that details the dates of these events and what you’ll be doing. If you are wanting to showcase yourself as an expert in your industry, include other events such as attending seminars, high-end coaching sessions or travel destinations.  
5. Your Assignment. Often an article can be accompanied with a “to do” action item. Something you can tell your readers to do to get them into action with what they just read. Like what I’ll have below this article…
6. Recommendations: This section can be used for you to recommend something you would find of value to your readers. This can be a book, a recipe, a service or product… whatever you wish! If possible, you can use this opportunity to become an affiliate of the item you are promoting and gain commissions on any sales that might come of it.
7. Your bio/profile. Have a spot at the bottom of the newlsetter reminding your readers of who you are. Craft a concise “20 second elevator pitch” that speaks to the problems people have that you can solve for them. Finish with a call to action by contacting you for a free ‘get acquainted’ session or whatever your free offer is.

Your Action Assignment:
Think about a question a client asked you this week OR think about an interesting idea you came across you want to share with your readers. Start writing down what you want to say – don’t worry about the grammar, just get your thoughts onto paper. Once that hard part is done, then flush out the rest of your newsletter by following the formula above. For the intro, what personal thing can you share? Do you like to garden? Cook? Do you have an interesting hobby? What about your kids that you can boast about? Let your readers get some insight into your life so they can start to get to know the real, authentic you. Lastly return back to your main article and either refine it yourself or send it to your VA, assistant or newsletter guru to get it polished for you.

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About the Author: Susan is president/founder of eVision Media, a web development and eMarketing firm specializing in building effective brands for entrepreneurs, businesses and organizations for over 10 years. With a bachelor’s degree in Business Administration, she is able to provide an authentic and personalized service for those wanting a trustworthy member of their team for their brand & marketing design, website development and SEO/eMarketing needs. Contact Susan today for a free 30 minute “get to know you session” on helping you build your website presence to be the effective marketing tool is can be. susan@evisionmedia.ca or visit www.evisionmedia.ca.